Engelhart Motorsports: Wisconsin’s Premier Powersports Superstore

For more than five decades, Engelhart Motorsports has been the heartbeat of the Midwest riding community. Founded in 1968 and headquartered in Madison, Wisconsin, the dealership has grown from its humble beginnings in a small barn to a 70,000+ square foot, three-showroom campus that now stands as one of the region’s most trusted, highest-rated powersports destinations. Today, Engelhart is known across the state as “Madison, Wisconsin’s headquarters for motorsports”—a title earned through decades of commitment to customers, community, and an unmatched passion for riding.

Serving Madison, Milwaukee, Janesville, Platteville, La Crosse, and the surrounding Midwest, Engelhart has built a reputation as the highest Google-rated motorsports dealer in its market. Riders come not only for the expansive inventory but also for the expertise and hospitality offered by a dealership proudly described as a superstore “by enthusiasts, for enthusiasts.”

A Multi-Brand Powersports Leader

Few dealerships in the Midwest offer the breadth and depth of inventory available at Engelhart Motorsports. The company is an authorized dealer for many of the most respected OEMs in the industry, including:

• Polaris

• Can-Am

• Honda

• Yamaha

• Indian Motorcycle

• CFMOTO

• Slingshot

• Royal Enfield

• Ski-Doo & Lynx Snowmobiles

This multi-line approach ensures Engelhart can serve every type of rider—whether they prefer motorcycles, ATVs, UTVs, snowmobiles, scooters, or three-wheelers like the Can-Am Ryker or Polaris Slingshot.

Its enormous three-building campus allows customers to easily browse new and pre-owned vehicles across all categories. Online shoppers benefit from advanced inventory filters, detailed model pages, digital quoting tools, trade-in estimates, and transparent pricing—making Engelhart one of the region’s most user-friendly powersports shopping experiences.

A Full-Service Dealership Experience

While Engelhart Motorsports is widely known for its selection of new and used vehicles, the dealership offers far more than sales. It operates as a complete powersports hub, offering:

1. Expert Service Department

Engelhart’s service technicians are factory-trained to work on all major OEMs, performing everything from routine maintenance to complex diagnostics and performance upgrades. Riders trust the dealership for:

• Oil changes & tune-ups

• Snowmobile and ATV seasonal prep

• Brake service

• Performance modifications

• Warranty repairs

• Pre-purchase inspections

Customers can schedule appointments online or by phone, ensuring convenience and fast turnaround.

2. Parts, Accessories, & Riding Gear

Engelhart’s parts and accessories operation is one of the largest in the region, offering:

• OEM parts for all major brands

• Aftermarket performance upgrades

• Helmets, jackets, gloves, and protective gear

• Luggage, windshields, and customization accessories

In addition to its in-store inventory, Engelhart operates a popular eBay storefront, helping riders across the country access OEM parts at competitive prices.

3. Financing & Trade-In Solutions

The dealership provides a streamlined purchasing experience with in-house financing options and automated online tools that allow customers to:

• Apply for credit

• Estimate monthly payments

• Value their trade

• Request quotes directly from inventory pages

This turnkey experience makes Engelhart a preferred destination for first-time riders and longtime enthusiasts alike.

A Legacy of Customer Experience Excellence

Engelhart Motorsports has served Wisconsin riders for over 50 years, and throughout that time has remained “customer-first” in its approach. The dealership credits its success not just to the size of its selection, but to its staff—experienced powersports professionals who live the lifestyle and guide customers with honesty, transparency, and passion.

This commitment to exceptional service is reflected in the dealership’s reputation as the highest Google-rated motorsports dealer for motorcycles, ATVs, UTVs, snowmobiles, and scooters in the Madison/Milwaukee region. The company encourages feedback through a customer satisfaction survey and continuously invests in training, tools, and infrastructure to maintain its standard of excellence.

Engelhart’s Role in the Midwest Riding Community

As one of the longest-standing and most respected dealerships in Wisconsin, Engelhart plays an important role in regional riding culture. Beyond offering vehicles and service, it supports:

• Local rider communities

• Group riding activities

• Seasonal sales events

• Educational content

• Brand-specific promotional campaigns

• New-rider empowerment through approachable staff and resources

The company’s blog and social media channels highlight riding tips, seasonal maintenance advice, product showcases, behind-the-scenes dealership content, and ongoing promotions—serving as an informational resource for riders across the Midwest.

Built for Enthusiasts, By Enthusiasts

Engelhart Motorsports emphasizes a culture of authenticity. The team consists of riders, racers, and outdoor enthusiasts who bring firsthand knowledge to every customer interaction. This passion shapes the dealership’s philosophy:

• Offer the best selection

• Provide fair, transparent pricing

• Deliver world-class customer service

• Build long-term relationships with riders

• Maintain a welcoming environment for newcomers and veterans

This enthusiast-driven approach is a key factor in Engelhart’s longevity and market leadership.

A Modern Dealership with a Historic Foundation

What began in 1968 as a small, family-run powersports business has evolved into one of the Midwest’s most complete and sophisticated motorsports dealerships. The transformation—from a barn to a sprawling, multi-building campus—reflects decades of dedication, expansion, and investment in serving Wisconsin’s riding community.

Today, Engelhart Motorsports stands as a model for what a modern dealership should be: digitally connected, customer-focused, brand-diverse, and deeply integrated into its local riding culture. Its large campus, extensive inventory, and reputation for excellence have made it the first stop for thousands of riders across the region.

Conclusion

As Engelhart Motorsports enters its next generation of growth, the dealership remains true to its mission: to support and inspire riders throughout Wisconsin with the best vehicles, best service, and best customer experience possible. Whether you’re buying your first motorcycle, upgrading your snowmobile, seeking expert service, or shopping for gear, Engelhart is the Midwest’s trusted partner for all things powersports.

For riders throughout Madison, Milwaukee, and beyond, Engelhart Motorsports isn’t just a dealership—it's a destination.